The Hard Sell : Crime and Punishment at an Opioid Startup

The Hard Sell : Crime and Punishment at an Opioid Startup

Regular price £10.99

Evan Hughes

Category: True Crime

Format: Paperback / softback

Publication date: 6/22/23

Publisher: Picador

ISBN 13: 9780198810506

Total Pages: 288 pages

Weight: 208

Dimensions: 129 x 197 x 20

Soon to be the Netflix film Pain Hustlers starring Emily Blunt'A pacey crime caper set against the backdrop of the opioid crisis . . . When I tell you that reading The Hard Sell is like watching a Scorsese film, you will assume I am exaggerating. Pick it up and tell me I'm wrong.' - Patrick Radden Keefe, The New York TimesIn the early 2000s, John Kapoor had already amassed a small fortune in pharmaceuticals when he founded Insys Therapeutics. A boom time for painkillers, he had developed a novel formulation of fentanyl, the most potent opioid on the market. Kapoor, a brilliant scientist with relentless business instincts, was eager to make the most of his innovation. But there was a problem: the drug was approved only for cancer patients in dire condition. So he recruited an avaricious team, who employed a variety of deceptive techniques, from falsifying patient records to deceiving insurance companies. Insys became a Wall Street sensation. That is, until insiders reached their breaking point and blew the whistle, sparking a sprawling investigation in the government's fight to hold the drug industry accountable in the spread of addictive opioids. With colourful characters and true suspense, The Hard Sell lays bare the pharma playbook. Evan Hughes offers a bracing look not just at Insys, but at how opioids are sold at the point they first enter the national bloodstream - in the doctor's office . . .