Quichotte, an ageing travelling salesman obsessed with TV, is on a quest for love. Unfortunately, his daily diet of reality TV, sitcoms, films, soaps, comedies and dramas has distorted his ability to separate fantasy from reality. He wishes an imaginary son, Sancho, into existence, while obsessively writing love letters to a celebrity he knows only through his screen. Together the two innocents set off across America in Quichotte's trusty Chevy Cruze to find her and convince her of his love. Quichotte's story is told by Brother, a mediocre spy novelist in the midst of a midlife crisis. As the stories of Brother and Quichotte intertwine, we are taken on a wild, picaresque journey through a country on the edge of moral and spiritual collapse.